The new data team at Lloyds came to us with a mission - and we love anything we can get our teeth into (be that a challenge or a piece of cake).
We needed to dispel some myths and help the team address some pretty big issues for their colleagues. All things data felt complicated and painful, and duplication was rife.
We saw the need to join the dots around the business: to turn people on to the fact that data is everyone’s responsibility. It’s not just about numbers; it’s a crucial link to customers. Data holds precious information about real people and their lives, and how best to serve them.
Breaking it down
The team were determined to change their colleagues’ view of data. It was no small task, but they had a clear aim - to make data easier to find, trust and use. They needed our help to create an identity and open up avenues to speak to their colleagues across Lloyds about what they do - and why.
This was the beginning of a culture shift, paving the way for new initiatives, new attitudes and new opportunities.