Prudential - Beautiful branding

The challenge

Prudential's internal and external audiences are very different. With no internal brand guidelines, messages were being muddled. Home were asked to create a strong, memorable internal brand, which was fresh and distinct and also echoed external branding.

Home

Created fresh, dynamic and vibrant branding, with a new photographic and illustrative style and straightforward, warm language. We also created clear guidelines to help everyone in Prudential communicate in the new, engaging style.

The results

Heralded as one of the most significant pieces of work within Prudential.