InterContinental Hotel Group - Shiny stars

Wish upon a star

InterContinental Hotel Group replaced their prestigious annual award ceremony with DIY on-line toolkits so managers could host their own local events at virtually no cost to the company. The recognition communications explained the need to do things slightly differently given the current economic climate.

A star is born

The campaign re-launch was kicked-off by a series of emails and posters. On-line toolkits were provided for the hotel managers, so they could host their own local award ceremonies at virtually no cost to the company.

Amongst other things the toolkits included:

• A cheat sheet with tips on how to run a local recognition event
• A PowerPoint presentation which could be tailored
• Blank award certificates
• Posters that could be downloaded and printed out
• A suggested i-tunes play list

All winners' stories were promoted on a Star Gazing website. They were also invited to make a short film about why they had won their award which was hosted on a branded YouTube page we created for the campaign.

And the winner is...

The client saved money. Employees had fun hosting their own local events and still felt recognised for their hard work. The whole campaign was designed and delivered in three months.