- Well done to the NY Giants on winning the Super Bowl XLVI
- Congratulations to Paul & Wendy on the birth of Freya
- Carol cooked dinner for 20 hotel staff while on hols. Legend!
- Ben made it Home safely after his snowboard trip
- Sue is trying the Dukan diet...protein, veg, protein, veg...
- Jennie is cooking a veggie feast for this weeks Weds lunch
- Elliott seems to be enjoying his holiday in Bulgaria...and the beer!
- A few Homies are doing the 10k again this year. They must be mad
- Visual Thinking has made it into Melcrum. Great exposure for us
- Sweepstakes happening on when Paul and Laura's babies will arrive
Royal Mail - Plant a lead and watch it grow
Sewing the seed
Royal Mail were producing a high profile media campaign across TV, press and online. Home's challenge was to communicate this campaign to their diverse internal workforce with the aim of keeping them engaged and informed to ensure that they could support the core business message and get behind the scheme.Time to flourish
In keeping with the theme of growth, we created an organic motif of 'shoots' which was featured across all the internal materials to make them instantly recognisable. We utilised key internal channels, including team talks, intranet, work spaces and direct mail, taking into careful consideration each group of employees. We featured imagery from the external press and TV ads to familiarise employees with the campaign and give them a sense of pride and ownership.Blooming great results
(from a Royal Mail internal survey)- The Partners for Growth website has received 240,000 hits to date.
- 13,500 companies have gone online to created a tailored growth pack.
- £8m has been generated in direct revenue
opportunities of which £3.3m is
won to date.
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“
Home responded to our brief with a strong design idea which both fitted the external campaign theme whilst giving the internal collateral its own unique and engaging look and feel. Ultimately the suite of materials supplied over the last six months has been instantly recognisable and consistent in its look, tone and content.”
Marcomms Manager, Royal Mail