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We’re living in the age of beige.

 

Businesses look the same. Sound the same. Feel the same. Corporate buzzwords. Meh. And if words create worlds – what worlds exactly are we creating? We’re breaking up with the age of beige. Standing up for authenticity, personality and a little creative flair.

And our first target? Vanilla Values. They’re lazy and we’re bored of them.

Innovation

Collaboration

Transparency

Growth

Integrity

Respect

Quality

Dedication

Excellence

Community

Sustainability

Simplicity

Passion

Trust

Leadership

Authenticity

Did you know that 2/3 of FTSE100 companies share at least one value?

How can they possibly be authentic when we’re talking about banks, breweries and biotech? Don’t you want your people to feel something?

Not a single culture has ever been transformed by the status quo.

Zacs image

Our Senior Strategist Zac Costello has some thoughts. 

Read this blog about why we want to cancel vanilla values for good – and what you can do about it.

Find out more

Help!

I’ve got vanilla values and I don’t know where to start

Get in touch

Help!

My values don’t feel true to life

Get in touch

Want to talk?

If you’re feeling ready to stand up against the Age of Beige, we’re here to help.