Employee Value Proposition


What is an Employee Value Proposition?

An employee value proposition (EVP) is a way of articulating what life is like within your organisation. It’s ‘the deal’ between employer and employee: it describes what your people get out for what they put in. In other words, it’s a way of defining the benefits, capturing the spirit of your business.


Why is a value proposition important for your business?

Your EVP describes your culture, sets expectations and celebrates success, clearly, authentically and simply. Getting it right helps you build brilliant relationships with your people – and because your people are your ambassadors, your EVP helps you build great relationships with your customers too.

A dynamic, authentic EVP will:

  • attract great talent by helping your business stand out in a crowded market
  • create a virtuous cycle of engagement with your people
  • become the foundation of an exceptional employee experience, from hire to retire
  • increase trust and motivation amongst existing employees


How do you define an EVP?

You already have an EVP. Even if you think you don’t, you do. It’s all the unspoken rules of your culture and the unwritten dos and don’ts of your business. It’s ‘how we do things round here.’

So why define it? We know employee engagement and the employee experience has never been more important. Whatever your business, defining and communicating your EVP will give you a head start on creating a joined-up, engaging employee experience.

Defining your EVP starts from the inside. Invest in qualitative and quantitative research to go beyond your employee engagement survey results and dig deep into your culture.  Ask your people to help uncover your organisation’s personality and describe its unique qualities, benefits and traits.

This will throw out some clear themes. Some will be great. Some could be better. That’s OK – defining a Proposition isn’t about painting a perfect picture.

When communicating your EVP think of it as:

  • 80% grounded in reality
  • 20% grounded in aspiration – you at your best

It’s recognisably you, but on your best day. Test your findings with your people along the way. When it feels right to them, it’s time to launch.


How do I communicate an EVP?

It depends on your organisation. The EVP influences every part of the employee experience, but its visibility varies. For some, the proposition has its own identity and is used heavily in recruitment, onboarding and employee benefit campaigns.  For others, it’s a largely unseen tool playing an important role behind the scenes.


Why work with us?

At Home we put your employees at the centre of your business strategy. We empower you to give them what they need to strive to be the best, to champion your brand, and to perform above and beyond. We are experienced in equipping leaders with the strategies they need to empower and engage their employees. We deliver insight, and work with you to create the ideal proposition that you can then launch and deploy.

Our strategy will help build trust and secure long term workplace fulfilment, as well as invigorate your recruitment programme. Find your next brand champions and reward existing ones.

We’re here to help you achieve that and so much more.

Want to know more?

If you’d like to talk to us about defining, improving or launching an EVP, get in touch - tell us where your favourite cocktail bar is and we’ll be there faster than you can say employee value proposition.

Kate Lines

Client Services Director

+44 [0] 117 9411 200


Sarah Neely

Client Services Director

+44 [0] 117 9411 200


Carol Whitworth

Founder / Inspiration & Innovation Director

+44 [0] 7710 163 499


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