An employee value proposition (EVP) is a way of articulating what life is like within your organisation. It’s ‘the deal’ between employer and employee: it describes what your people get out for what they put in. In other words, it’s a way of defining the benefits, capturing the spirit of your business.
Your EVP describes your culture, sets expectations and celebrates success, clearly, authentically and simply. Getting it right helps you build brilliant relationships with your people – and because your people are your ambassadors, your EVP helps you build great relationships with your customers too.
A dynamic, authentic EVP will:
You already have an EVP. Even if you think you don’t, you do. It’s all the unspoken rules of your culture and the unwritten dos and don’ts of your business. It’s ‘how we do things round here.’
So why define it? We know employee engagement and the employee experience has never been more important. Whatever your business, defining and communicating your EVP will give you a head start on creating a joined-up, engaging employee experience.
Defining your EVP starts from the inside. Invest in qualitative and quantitative research to go beyond your employee engagement survey results and dig deep into your culture. Ask your people to help uncover your organisation’s personality and describe its unique qualities, benefits and traits.
This will throw out some clear themes. Some will be great. Some could be better. That’s OK – defining a Proposition isn’t about painting a perfect picture.
When communicating your EVP think of it as:
It’s recognisably you, but on your best day. Test your findings with your people along the way. When it feels right to them, it’s time to launch.
It depends on your organisation. The EVP influences every part of the employee experience, but its visibility varies. For some, the proposition has its own identity and is used heavily in recruitment, onboarding and employee benefit campaigns. For others, it’s a largely unseen tool playing an important role behind the scenes.
At Home we put your employees at the centre of your business strategy. We empower you to give them what they need to strive to be the best, to champion your brand, and to perform above and beyond. We are experienced in equipping leaders with the strategies they need to empower and engage their employees. We deliver insight, and work with you to create the ideal proposition that you can then launch and deploy.
Our strategy will help build trust and secure long term workplace fulfilment, as well as invigorate your recruitment programme. Find your next brand champions and reward existing ones.
We’re here to help you achieve that and so much more.
Don't worry, we won't spam you with emails every day, just the occasional case study or inspiring communication we’ve been working on for our clients that we think may be of value to you.