Whether you’re developing an internal communication strategy, connecting your people to your purpose, or launching an employee engagement campaign, you need to pick the right mix of channels to help your communications stand out and your messages land with maximum impact. The different types of internal communication channels have to be considered up-front, so you can land campaigns which give more bang for your buck when talking to your employees.
Of course, there isn’t a ‘one size fits all’ approach. Everyone consumes information in different ways depending on their role and their individual preferences. To find the best internal communications channels for your campaigns, start with your audience’s needs. Be prepared to spend some time on this: getting the mix right is a skill in itself in today’s multi-generational, geographically dispersed workforce.
The best sort of communication is two-way and inclusive. Most employees want to reach out to each other for information and support, so your channels need to help you listen and help employees connect. If you don’t have an internal social media strategy in place to help you do this, now’s the time – we can help.
New internal communications channels emerge regularly – it’s great to have all these innovative internal communication channels around to help deliver emotive campaigns. But it’s equally important to remember the tried-and-tested examples of communications channels that already work:
No two organisations are the same. Establishing internal communications channels that work starts with your audience: a communication audit will help you understand their needs and measure your internal communications channels effectiveness.
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