In an ideal world, you’d be able to have a cup of tea with everyone in your organisation and talk to them about the big stuff. You could explain your long term-vision, your strategic plan and break it all down into digestible, relevant and inspiring information.
But our world is far from ideal. Actually, it’s increasingly complex. And, let’s face it, since 2016 with Brexit and the US elections, the world became a little odd and unpredictable!
In a time of ever-changing external factors that are impacting our businesses, employees want to know that they work for a company with a clear vision and plan for the future.
So, you need to think about things and develop the right communication techniques to share the big stuff, engaging your employees and reassure them that you have a clear vision.
The best corporate communications inspire your people. They make them feel part of something. With the right communication tools and a strong internal communication plan, it’s easy to talk about the big stuff.
Your internal communications strategy should be just as important as your external advertising, built on a rigorous understanding of communication strategy, audience needs, channels and measurement.
Don’t be daunted by the big picture. Our visual thinking technique unravels business strategy and brings strategic internal communications to life.
To change culture and behaviour, you have to talk the talk. A clear narrative will help you to have one version of the truth that gives your people trust in your company strategy.
We’re often asked ‘what’s the most important thing to focus on when it comes to an internal communications strategy?’. We think it’s simple: put your people at its heart. Talk to others as you’d like to be talked to yourself. Make it simple. Bring humour in where you think it’s appropriate. But above all, be human.
At Home we change employee’s lives. We put people at the heart of everything we do, creating movements that captivate, energise and inspire – which means we know a thing or two about communicating strategy. So if you’d like to talk about the big stuff with us, come join us for a cuppa and a biscuit. Our door is always open.
Hattie Roche
Co-Managing Director and Strategy Chief
Carol Whitworth
Founder / Inspiration & Innovation Director
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