In my many years working in the creative industry, I once heard someone say, “creativity is just the fluffy stuff.”
Now it might come as no surprise that I fundamentally disagree! When done well, creativity can be incredibly powerful, especially when backed by a robust strategy. It’s the best way to cut through the noise, drive change, and bring your culture to life. It can create movements and be the difference from landing a message successfully to one that falls flat.
Creativity starts with emotion…
Think back to when you’ve watched a great film or read a book you couldn’t put down. How did it make you feel? You’ve probably felt some level of emotion. You invested in the story and became part of a world outside your own, even if just for a minute. That’s the power of creativity. It makes people feel. And it can create a lasting impact.
Communicating internally should be no different. When people feel something, it creates stronger connection and meaning. Just because you work for a corporate company doesn’t mean the people behind the scenes are corporate too. Employees are real people. We all want to have purpose, feel a sense of belonging, to be heard, and to be valued. We want to know that what we do really matters. Our emotions play a huge part in whether a day at work is a good one or one you simply want to forget. And that comes down to the way we communicate.
At Home, we know that better days mean better business. It’s about making work really work, and that means getting creative throughout the entire employee experience–from hire to retire. It’s about taking people on the journey in new, exciting and innovative ways whilst remaining human and authentic. Whether it’s creating impactful campaigns or helping leaders support and deliver the best employee experience for their teams, the right creative output can connect hearts and minds.
As employee experts, we build high-performing cultures through strategy, creativity, and experience. After all, strategy without creativity is an unexecuted plan on a page, and creative without a strategy behind it will lack direction and meaning. To get the best results, the two go hand in hand when creating impactful experiences your people will love and remember.
That’s where Home can help. Come on in, our doors always open.
