In life, our values and behaviours define us. It’s no different at work.
In the workplace they say who you are and what you stand for. They help your people deliver the brand promise you make to your customers. An authentic employee experience, linked to your brand and brought to life by shared values and behaviours, are essential parts of your Employee Value Proposition.
Many organisations we work with share very similar values – they should really be unique, representing what your organisation stands for.
They should be incredibly simple to grasp, powerful, motivational, aspirational and authentic all at the same time. It’s definitely a tricky thing to get right. Involve your employees – uncover what they really think your organisation’s values are.
Behaviours are the practical application of your values – translating them into day-to-day actions. Values tend to be broad brushstrokes. Behaviours nail the detail of what you expect your people to do.
A successful employee values and behaviours framework brings both elements together and includes clear objectives that you can hold your people accountable to. Aligning this to your performance management system allows you to reward great behaviour and tackle any that doesn’t reflect the company you want to be.
Celebrate your greatness! Use your values communications to focus on what sets you apart. Connect your people to your unique strengths to create a common sense of purpose. This collective drive – a tangible connection to doing the right thing – can create a rally cry for your people to get behind.
Remember that most people want to do the right thing. Cheer them on when they do and tell their stories – more and more people will get what good looks like and you’ll lay the foundations for an authentic approach to recognition.
At Home we change employee’s lives. We put people at the heart of everything we do, creating movements that captivate, energise and inspire. Building a sense of community is one of our shared values – that’s why we take it in turns to cook a massive lunch for the whole team every Wednesday. If you’d like to join us to chat values, give us a buzz. We’d love to welcome you along.
Hattie Roche
Co-Managing Director and Strategy Chief
Carol Whitworth
Founder / Inspiration & Innovation Director
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