If you aren’t measuring your activity then you’re missing an opportunity. Measuring what happens with your emails not only establishes ROI, but gives you the opportunity to compare email with other channels so you can prioritise your resources. Measurement also helps you improve your approach, as we’ve described above.
We think at the very least you should measure:
The more you know, the more you can deepen your understanding of your audience. What segments do what, when and how? What links work best? What devices do people use?
There’s always a best time and day to get your email out there. The only way you’re going to find the best time for your organisation is by trying different options and tracking your response and open rates. Of course, if you work globally you’ll have to do this for each different time zone.
According to Newsweaver:
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