Social networks are essential communication and collaboration tools for businesses. They help organisations respond, adapt and share and they help employees break out of those dreaded silos. When people from different parts of the business interact, it’s far more likely that innovation and problem-solving will happen.
Sounds great – so why is my social network notreally working?
It can be hard to break down traditional, top-down approaches. When it comes to comms, our audiences like what they know. In our work, we see the same issues cropping up again and again. We think it's down to...
Your leaders need to be behind your social network. But it isn’t a place for churning out top-down comms. You need your leaders to lead; to start conversations and contribute to discussions. If they’re open and up for it, you’re off to a great start.
The right set-up
Light touch governance is usually the best approach. But you do need to put in some groundwork. Setting up the right groups, encouraging people to use the right hashtags and references and planning content which will draw people in to comment are all great ways to build a buzz in your network. Be upfront about the expected "netiquette" – taking away the fear factor and getting leaders to model the right online behaviour will pay dividends.
A clear purpose
You can’t judge your network if you haven’t clarified its success measures. Agree clear goals, with trackable benchmarks and KPIs upfront.
Now the network’s right, it’s time to promote it
Show how it’s relevant and how the experience can be personalised.
Task your leaders with starting and taking part in conversations: where the boss leads, the people will follow.
Set out simple, easy-to-follow rules.
Feed the beast – plan content to draw people in, spark conversations and keep things fresh.
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