When I was first made responsible for communicating to a global Retail team, I was told by a well-meaning colleague that ‘retail was like the Wild West’. Despite some initial panic, I quickly got stuck into the challenge – and soon found out that actually, he might have had…

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In these challenging times you might be wondering whether it’s worth investing in creativity to land your messages internally? You’re under pressure with your budget, but you know, you still need to deliver. The thing is, a great creative idea needn’t cost the earth. Something simple can stand out,…

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